We welcome cause marketing partnerships! Here are our guidelines.
For cause marketing campaigns where a partner's contribution is contingent on a participant taking specific actions (like purchasing an item, voting on a website, etc.), the partner should disclose key details about the campaign. Such promotions should disclose at the point of solicitation:
- The actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to ABC charity for every XYZ company product sold)
- The duration of the campaign (e.g., the month of October)
- Any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000)
Thanks for joining forces with us!